How Does DuckDuckGo Make Money? DuckDuckGo's Secret Business Model for 2022

DuckDuckGo is one of the most popular privacy-focused search engines.

Compared with 2020, DuckDuckGo handled 55.8 billion queries in 2022, up from 35.8 billion.

Gabriel Weinberg, DuckDuckGo's founder, said the company has been profitable since 2014.

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So, How does DuckDuckGo make money?

DuckDuckGo makes money in three ways

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DuckDuckGo primarily makes money via keyword-based advertising.

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1. Non-Targeted Ads

Detects tracking cookies hidden by Google and Facebook on popular websites

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2. Licensing Fee for Tracker Radar

The company also makes money from affiliate partnerships with eBay, Amazon, and Microsoft, as well as licensing fees.

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3. Affiliate Partnerships

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